Archives

June, 2011

Affordable Video Production

Video Production can be AFFORDABLE!

Video can be affordable

 

 

 

 

 

Me: “Have you ever considered using video to promote your business?”

Potential client: “We don’t have the budget for that!  No way,  we stick to print and social media.”

Is Video in Your Budget?

So many business owners shake in their boots when the idea of advertising their brand through video enters a conversation.  Without hesitation, many will eliminate the idea since video has always been associated with high dollar production.  Yes, video has been a luxury in the past to those with deep pockets/budgets.  Yes, video was only really used for national broadcast.  Yes, video is more expensive then print ads.

For the most part online video is a new medium.  HD technology is relatively new.  The ability to stream video anywhere, anytime is super new technology.  I urge all businesses to consider the power of online video and reconsider the idea when evaluating/creating a marketing budget.  Sure, some video production companies will charge you 15k-50k for a simple 60 second commercial BUT there are high quality production companies that will charge lower rates.  I guarantee you can find a pricing plan that works for you.  You can have a high quality production for under $5,000 with ease!

Reconsider Video

Reconsider video as a high power medium to expand your brand further, faster and more effectively.  Leverage the power of YouTube and your social networks when publishing video.

 

Cheers,

Evan

About Skein Media:

Skein media is a video production/advertising & web design firm dedicated to small & medium size businesses. Our talented staff is dedicated to expanding your brand further, faster and more effectively through the use of advertising’s most powerful medium; online video. Skein media operates as a Limited Liability Company out of Wilmington, Delaware.

Contact Skein Media for your video production & web design needs.

Real Online Video

Real Video Production

I come across a lot of companies/organizations/services that claim to offer video.  However, when viewing it is apparent that it is nothing more than faux video.  Simply put; a bunch of JPEGs pushed through an automated process that throws on a few pan effects and less standard royalty free music.  If you can not tell…this is extremely frustrating to me!  If you are going to invest in video then gosh-darn-it INVEST IN VIDEO.  Even those panoramic flash tours are just spruced up imagery moving at slow speeds that cant even be viewed on most smart devices.  After all, in the US alone, 49% of Americans use their smart phone for internet access at least once per day – eMarkter.

Faux Video Users

Companies guilty of faux video are larger corporations with a lot of inventory like car dealerships, realtors and retail chains.  Watch this Real Estate video tour below to see how true video is much more engaging.  Today’s consumer is tech savvy and expect HIGH quality.  Gone are the days of assembly line design and trying to pass a house cat for an African Lion. Impressions are made within seconds…relationships are formed/dictated in seconds.  Invest in the best if your product is worthy.

A Real Video

Cheers,

Evan

About Skein Media:

Skein media is a video advertising/production & web design firm dedicated to small & medium sized businesses. Our talented staff is dedicated to expanding your brand further, faster and more effectively through the use of advertising’s most powerful medium; online video. Skein media operates as a Limited Liability Company out of Wilmington, Delaware.

Contact Skein Media for your video production needs.

Video Testimonials

Branded Video Testimonials

 

Simple yet effective statistic; 90% of people trust pier evaluations where only 14% trust advertisements.  Many business owners have used testimonials as a form of marketing for years.  Testimonials are simply word of mouth.  Many websites offer written testimonials…great!  At Skein Media we provide small business owners affordable video and encourage branded testimonials.  Think of it as a disguised advertisement.   There is nothing dis-honest about it.  It is rather simple and much more effective than traditional text by combining sound, motion and emotion.

Big Companies using video testimonials

You may have noticed big brand using a form of testimonials in their national campaigns such as Ford and Lowes to name a few.

Video Word of Mouth

Let your customers sing your praises through video testimonials.  Simple. Effective. Word of Mouth.

Cheers,

Evan

About Skein Media:

Skein media is a video production/advertising & web design firm dedicated to small & medium sized businesses. Our talented staff is dedicated to expanding your brand further, faster and more effectively through the use of advertising’s most powerful medium; online video. Skein media operates as a Limited Liability Company out of Wilmington, Delaware.

Contact Skein Media for your video production & web design needs.

Sharing Content

Video Networking 

Sharing video content

Tonight  I attended a Delaware Marketing event about social media.  The event was great! It was geared to those who are seasoned veterans and to the new rookies of social media.   At the end of the day its real simple, social platforms are a must have for any SMB.  Social platforms are free and only require your sweat equity.  Learn to use social media properly to harness its true power.  Understand your audience and which platforms they are more likely to engage with.

Social: Video Platform

My take (non bias); social media is all about sharing content that is relevant to your business/services.  The best content you can share in this virtual world has to be video!  Text and imagery only do so much.  Video is the human element and is just as effective as the coveted face-2-face interaction.  If you decide to invest your time and money in video be sure to invest in quality productions.  Clean, well directed, well designed video is as important as a well organized/designed website.  Your video is a pure representation of your business/brand; make it professional.

Brand through Video

Final thought: Humanize your brand/business through video.

 

About Skein Media:

Skein media is a video production/ advertising & web design firm dedicated to small & medium sized businesses. Our talented staff is dedicated to expanding your brand further, faster and more effectively through the use of advertising’s most powerful medium; online video. Skein media operates as a Limited Liability Company out of Wilmington, Delaware.

 

Cheers,

Evan

Contact Skein Media for all your video production & web design needs.

Viral Video

We want the video to be VIRAL!!

 

So, I get tired of hearing the word viral just like many creatives.  So many companies expect a viral push when considering entering the realm of video advertising/marketing.  Many will have visions of their video being viewed all over the world with views in the hundreds of millions.  My thought… good luck!  Viral videos just happen.  Many times we will see videos created by agencies that try too hard for the viral feel.  It seems that 9/10 viral videos just happen by chance.  It usually happens when some young kid records a freak event on his/her iphone or flip cam; like a chicken actually crossing the street (now thats viral!).  Another way to go viral is to record a terrible song and produce a horribly choreographed music video (aka Rebecca Black).

Local Viral Video

In my next post I will discuss a more realistic approach to generating the viral effect locally for SMB’s.  I will address ideas for branding within your videos and how to leverage the power of your social network through video.  TUNE IN FOR THIS ONE!!!

Viral Video by accident(like most).

 

Cheers,

Evan

About Skein Media:

Skein media is a video production/advertising & web design firm dedicated to small & medium sized businesses. Our talented staff is dedicated to expanding your brand further, faster and more effectively through the use of advertising’s most powerful medium; online video. Skein media operates as a Limited Liability Company out of Wilmington, Delaware.

Contact Skein Media for you video production & web design needs.

Is your Business on YouTube?

Business Video for YouTube

I will keep this brisk with simple yet powerful statistics.

What is the largest search engine?  Google!  What is the 2nd largest search engine?  YouTube!!!  Who owns YouTube?  Google!

Google loves video, especially as a form of organic SEO.  Post video and you will be sure to see your search rankings improve.  Hold me to this; I guarantee within the next few years the way we search will be through video.  I foresee Google changing the search layout to feature more video.

Back to YouTube.  YouTube exceeds 2 BILLION views per day (this number is climbing as we speak).  That is nearly double the prime-time audience of all 3 major US broadcast networks(ABC, NBC, CBS) combined!! Watch this now; 48 hours of video is uploaded to YouTube every minute!!  The YouTube player is embedded across 10s of millions of websites.  More HD content than any other site on the net.  The average person spend 15 or more minutes on YouTube per day; and they choose to engage with the content(full attention).  Double check my #’s here: http://www.onlinemarketing-trends.com/2011/01/five-years-of-youtube-statistics-and.html

Video is Powerful!

Video content boats the highest CTR (click through rate) conversion rate than any other advertising content.  10-50x greater than the typical/mundane banner ad.  Consumers who watch video on websites are close to 70% more likely to make a purchase.  96% of online shoppers watch online video.  Here is a good one…According to comScore, 63% of total US internet users are reached by video ads, these consumers account for 83% of online sales!!!!!!!!  Check out research at http://www.comscore.com/

Is your Video out there?

Are you contributing to these statistics? Are you posting video? Are you engaging you customer? Do you have YouTube player embedded on your site?

Plan and simple; your business CAN NOT afford to be absent from this powerful medium.  Seeing is believing!  Video is powerful.  See my previous blogs about why the medium is more powerful than you traditional formats.

Make your impression through video from web commercials, corporate video, promotions, events, testimonials, product demonstration, tutorials … the list goes on.  Harness this powerful medium across all of your social platforms and embed in print advertisements/business cards through QR code technology.

About Skein Media:

Skein media is a video production/advertising & web design firm dedicated to small & medium sized businesses. Our talented staff is dedicated to expanding your brand further, faster and more effectively through the use of advertising’s most powerful medium; online video. Skein media operates as a Limited Liability Company out of Wilmington, Delaware.

http://skeinmedia.com/index.php

Cheers,

Evan Lober

Contact Skein Media for your video production & web design needs.

Experience through Video

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Greek Wine

Video is KING

At times I view the world through a lens or viewfinder; I dont think Im alone.  What I mean by this is every experience I encounter I wonder how I can convey such an event through video.  Remember when your parents would lug around the huge video camera that recorded to VHS (or Beta, ha!) and was powered by a monstrous battery pack?  It was done to provide an experience that was out-of-reach, in the past or forgotten.  Some of our fondest memories are found on that old film.

Video is ALIVE

When courting new clients I often explain or ask… “What is major roadblock to gaining new customers?” or “How can you get more people through the door?”  They often respond with… “Well, they just need to experience the atmosphere, product, service and/or hear from current customers.”   GREAT!  The internet is a medium that provides an experience that is out of ones immediate reach.  Prospective customers will search for your services via geo-targeted search, visit your webpage (huge 1st impression), learn about your offerings through text and imagery.  Here’s a novel idea!  Spruce up your website and provide the human experience through video! Tout your products and service in “real-time” post testimonials from an actual person NOT 12pt. Arial.

Lets RW (rewind) to see if I have a valid point.  Could you replicate those old home movies through text?  Could you show the whole picture through a couple of images?  What you decide is up to you.

Video is WORTH

If your a business owner or decision maker you know the tireless hours of hard work you put into your craft.  Dont sell yourself short.  Invest in online/creative video to provide the human/full experience to prospective customers whose online attention span is slim.  Stand out!

Piccolina Toscana Experience through video

 

About skein media LLC:

At www.skeinmedia.com we film a brand and/or brand experience, edit the content into a web ready clip.  We can also manage  a sophisticated campaign targeting your key demographics.  We now offer web design!!!!

Contact Skein Media for your video production & web design needs.

Video Advertising In Delaware

Video in Delaware

Today skein media traveled to lower Delaware and parts of the Eastern Shore of Maryland.  Talk about a nice day at work.  Nothing beats a nice day in Dewey Beach and Ocean City Maryland.  Lower Delaware is becoming one of the nicest areas on the East Coast…just saying.

We were impressed by the amount of SMB’s involved in new media and video advertising. Delaware is becoming a hub for social media involvement.

Video Tip

Word to the wise:  We have found many companies using larger video production & video advertising agencies to produce their video ads at a low rate.  Most of these large organizations will ask that you supply still images of your business/services then create a slide show with professional voiceover.  Yuck!  Yes this does keep your price point low BUT if you want to do video…then do REAL video!  If you find still images with a clever pan effect of value then just hand your 6 yr old a bunch of photos and have them edit a quick montage in Windows Movie Maker for FREE.  Just saying.

All in All, great day canvasing the Delaware & Maryland shoreline.  Big ups to lower Delaware for their advances in social and new media.

Remember to look to skein media LLC for all of your video production and video advertising needs.  Take a look at our offered services and some of our current work.

Video in Wilmington, DE

Take a look at this Wilmington, Delaware dining hot spot – Piccolina Toscana.  Skein Media produced this video to provide the Piccolina Toscana experience to prospective customer.

Skein Media will be in New Jersey filming the final cut of a franchise video for one of the fastest growing gym franchises in the nation: Club Metro USA.  So stay tuned!

www.skeinmedia.com
Cheers,

Evan Lober

Contact Skein Media for all of your video production/advertising & web design needs.

How Would You Tell Your Life Story?

Video? Photo? Story? Audio?

Welcome to the first ever blog post by skein media.

Let keep this brisk (or try).

If you were given one opportunity to share/tell your life story, how would you communicate it?

Would you share using traditional text in story format?

There is nothing like reading a well written piece!!!!!!  I believe that the art of writing is mostly lost in todays age; so sad : (.  I have so much respect for great writers of the past and present.  To me, good writing is an overlooked/under appreciated talent…I personally envy ALL great writers.  Here is a great modern day writer – check her out.  Amanda @ forgiveme-imblowingyourmind

Would you share your story through imagery?

“A picture is worth a thousand words.”  Images are a great medium!  I know a handful of great photographers and their work is unreal.  Many people overlook what makes a great picture…well…great.  From the angle, focus, lighting and subject.  All of these elements play a vital role in communicating a story and message.  Cheers to those who make it happen.  Check out these Delaware photographers who   have all of the above.  Kylene CleaverPaul PruittJessica Bratton.

Lets not forget the graphic designers.  Wow.  What a talented group.  Could you imagine taking an idea, something as simple as a thought from nothing to creating a tactile piece of art?  A piece of art that communicates a complex idea with ease.  This unique breed of creatives spend endless hours pulling from imagination with no boundaries.  All to create a piece that has more information and measurements than the blue print of the Guggenheim.  Check out Tj Reighart – best in the business! (this link is not updated so your gonna have to take my word on his talents).  This fella is also pure talent Nick Matarese.

Video!!

Would you use video to tell your story?

Video combines all the above elements!  From the writing of a clear & concise storyboard/script.  Using photographs in motion.  Using the the design of top creatives and implementing as special effects.  Using sound either as natural or musical.  Video is the human element.  Our brains our uniquely wired to decipher all of the creative aspects of a video message/story.  Video is sound, motion and emotion.  Video is live.  Video is powerful.  Video moves.

Hope I dont sound biased but my choice is video.  However the key elements mentioned above are crucial to making a well edited/produced film.

Whats your choice?

Moving forward consider the power of video when communicating and story.  A story could be about you, a brand, a brand experience, a music video, a lecture… life is a story; capture it the way you see fit.

Look to skein media of Wilmington, Delaware to communicate your message through video.

Video example

Check out this “story” that combines photography, graphic design and music to create a powerful video.

Follow me to learn more about the power of video; especially in the realm of advertising/marketing.

Cheers,

Evan

Contact Skein Media for all of your video production/advertising & web design needs.