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Affordable Video Production

Video Production can be AFFORDABLE!

Video can be affordable

 

 

 

 

 

Me: “Have you ever considered using video to promote your business?”

Potential client: “We don’t have the budget for that!  No way,  we stick to print and social media.”

Is Video in Your Budget?

So many business owners shake in their boots when the idea of advertising their brand through video enters a conversation.  Without hesitation, many will eliminate the idea since video has always been associated with high dollar production.  Yes, video has been a luxury in the past to those with deep pockets/budgets.  Yes, video was only really used for national broadcast.  Yes, video is more expensive then print ads.

For the most part online video is a new medium.  HD technology is relatively new.  The ability to stream video anywhere, anytime is super new technology.  I urge all businesses to consider the power of online video and reconsider the idea when evaluating/creating a marketing budget.  Sure, some video production companies will charge you 15k-50k for a simple 60 second commercial BUT there are high quality production companies that will charge lower rates.  I guarantee you can find a pricing plan that works for you.  You can have a high quality production for under $5,000 with ease!

Reconsider Video

Reconsider video as a high power medium to expand your brand further, faster and more effectively.  Leverage the power of YouTube and your social networks when publishing video.

 

Cheers,

Evan

About Skein Media:

Skein media is a video production/advertising & web design firm dedicated to small & medium size businesses. Our talented staff is dedicated to expanding your brand further, faster and more effectively through the use of advertising’s most powerful medium; online video. Skein media operates as a Limited Liability Company out of Wilmington, Delaware.

Contact Skein Media for your video production & web design needs.

Real Online Video

Real Video Production

I come across a lot of companies/organizations/services that claim to offer video.  However, when viewing it is apparent that it is nothing more than faux video.  Simply put; a bunch of JPEGs pushed through an automated process that throws on a few pan effects and less standard royalty free music.  If you can not tell…this is extremely frustrating to me!  If you are going to invest in video then gosh-darn-it INVEST IN VIDEO.  Even those panoramic flash tours are just spruced up imagery moving at slow speeds that cant even be viewed on most smart devices.  After all, in the US alone, 49% of Americans use their smart phone for internet access at least once per day – eMarkter.

Faux Video Users

Companies guilty of faux video are larger corporations with a lot of inventory like car dealerships, realtors and retail chains.  Watch this Real Estate video tour below to see how true video is much more engaging.  Today’s consumer is tech savvy and expect HIGH quality.  Gone are the days of assembly line design and trying to pass a house cat for an African Lion. Impressions are made within seconds…relationships are formed/dictated in seconds.  Invest in the best if your product is worthy.

A Real Video

Cheers,

Evan

About Skein Media:

Skein media is a video advertising/production & web design firm dedicated to small & medium sized businesses. Our talented staff is dedicated to expanding your brand further, faster and more effectively through the use of advertising’s most powerful medium; online video. Skein media operates as a Limited Liability Company out of Wilmington, Delaware.

Contact Skein Media for your video production needs.

Video Testimonials

Branded Video Testimonials

 

Simple yet effective statistic; 90% of people trust pier evaluations where only 14% trust advertisements.  Many business owners have used testimonials as a form of marketing for years.  Testimonials are simply word of mouth.  Many websites offer written testimonials…great!  At Skein Media we provide small business owners affordable video and encourage branded testimonials.  Think of it as a disguised advertisement.   There is nothing dis-honest about it.  It is rather simple and much more effective than traditional text by combining sound, motion and emotion.

Big Companies using video testimonials

You may have noticed big brand using a form of testimonials in their national campaigns such as Ford and Lowes to name a few.

Video Word of Mouth

Let your customers sing your praises through video testimonials.  Simple. Effective. Word of Mouth.

Cheers,

Evan

About Skein Media:

Skein media is a video production/advertising & web design firm dedicated to small & medium sized businesses. Our talented staff is dedicated to expanding your brand further, faster and more effectively through the use of advertising’s most powerful medium; online video. Skein media operates as a Limited Liability Company out of Wilmington, Delaware.

Contact Skein Media for your video production & web design needs.

Sharing Content

Video Networking 

Sharing video content

Tonight  I attended a Delaware Marketing event about social media.  The event was great! It was geared to those who are seasoned veterans and to the new rookies of social media.   At the end of the day its real simple, social platforms are a must have for any SMB.  Social platforms are free and only require your sweat equity.  Learn to use social media properly to harness its true power.  Understand your audience and which platforms they are more likely to engage with.

Social: Video Platform

My take (non bias); social media is all about sharing content that is relevant to your business/services.  The best content you can share in this virtual world has to be video!  Text and imagery only do so much.  Video is the human element and is just as effective as the coveted face-2-face interaction.  If you decide to invest your time and money in video be sure to invest in quality productions.  Clean, well directed, well designed video is as important as a well organized/designed website.  Your video is a pure representation of your business/brand; make it professional.

Brand through Video

Final thought: Humanize your brand/business through video.

 

About Skein Media:

Skein media is a video production/ advertising & web design firm dedicated to small & medium sized businesses. Our talented staff is dedicated to expanding your brand further, faster and more effectively through the use of advertising’s most powerful medium; online video. Skein media operates as a Limited Liability Company out of Wilmington, Delaware.

 

Cheers,

Evan

Contact Skein Media for all your video production & web design needs.

Viral Video

We want the video to be VIRAL!!

 

So, I get tired of hearing the word viral just like many creatives.  So many companies expect a viral push when considering entering the realm of video advertising/marketing.  Many will have visions of their video being viewed all over the world with views in the hundreds of millions.  My thought… good luck!  Viral videos just happen.  Many times we will see videos created by agencies that try too hard for the viral feel.  It seems that 9/10 viral videos just happen by chance.  It usually happens when some young kid records a freak event on his/her iphone or flip cam; like a chicken actually crossing the street (now thats viral!).  Another way to go viral is to record a terrible song and produce a horribly choreographed music video (aka Rebecca Black).

Local Viral Video

In my next post I will discuss a more realistic approach to generating the viral effect locally for SMB’s.  I will address ideas for branding within your videos and how to leverage the power of your social network through video.  TUNE IN FOR THIS ONE!!!

Viral Video by accident(like most).

 

Cheers,

Evan

About Skein Media:

Skein media is a video production/advertising & web design firm dedicated to small & medium sized businesses. Our talented staff is dedicated to expanding your brand further, faster and more effectively through the use of advertising’s most powerful medium; online video. Skein media operates as a Limited Liability Company out of Wilmington, Delaware.

Contact Skein Media for you video production & web design needs.