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Video Testimonials

Branded Video Testimonials

 

Simple yet effective statistic; 90% of people trust pier evaluations where only 14% trust advertisements.  Many business owners have used testimonials as a form of marketing for years.  Testimonials are simply word of mouth.  Many websites offer written testimonials…great!  At Skein Media we provide small business owners affordable video and encourage branded testimonials.  Think of it as a disguised advertisement.   There is nothing dis-honest about it.  It is rather simple and much more effective than traditional text by combining sound, motion and emotion.

Big Companies using video testimonials

You may have noticed big brand using a form of testimonials in their national campaigns such as Ford and Lowes to name a few.

Video Word of Mouth

Let your customers sing your praises through video testimonials.  Simple. Effective. Word of Mouth.

Cheers,

Evan

About Skein Media:

Skein media is a video production/advertising & web design firm dedicated to small & medium sized businesses. Our talented staff is dedicated to expanding your brand further, faster and more effectively through the use of advertising’s most powerful medium; online video. Skein media operates as a Limited Liability Company out of Wilmington, Delaware.

Contact Skein Media for your video production & web design needs.

Viral Video

We want the video to be VIRAL!!

 

So, I get tired of hearing the word viral just like many creatives.  So many companies expect a viral push when considering entering the realm of video advertising/marketing.  Many will have visions of their video being viewed all over the world with views in the hundreds of millions.  My thought… good luck!  Viral videos just happen.  Many times we will see videos created by agencies that try too hard for the viral feel.  It seems that 9/10 viral videos just happen by chance.  It usually happens when some young kid records a freak event on his/her iphone or flip cam; like a chicken actually crossing the street (now thats viral!).  Another way to go viral is to record a terrible song and produce a horribly choreographed music video (aka Rebecca Black).

Local Viral Video

In my next post I will discuss a more realistic approach to generating the viral effect locally for SMB’s.  I will address ideas for branding within your videos and how to leverage the power of your social network through video.  TUNE IN FOR THIS ONE!!!

Viral Video by accident(like most).

 

Cheers,

Evan

About Skein Media:

Skein media is a video production/advertising & web design firm dedicated to small & medium sized businesses. Our talented staff is dedicated to expanding your brand further, faster and more effectively through the use of advertising’s most powerful medium; online video. Skein media operates as a Limited Liability Company out of Wilmington, Delaware.

Contact Skein Media for you video production & web design needs.

Is your Business on YouTube?

Business Video for YouTube

I will keep this brisk with simple yet powerful statistics.

What is the largest search engine?  Google!  What is the 2nd largest search engine?  YouTube!!!  Who owns YouTube?  Google!

Google loves video, especially as a form of organic SEO.  Post video and you will be sure to see your search rankings improve.  Hold me to this; I guarantee within the next few years the way we search will be through video.  I foresee Google changing the search layout to feature more video.

Back to YouTube.  YouTube exceeds 2 BILLION views per day (this number is climbing as we speak).  That is nearly double the prime-time audience of all 3 major US broadcast networks(ABC, NBC, CBS) combined!! Watch this now; 48 hours of video is uploaded to YouTube every minute!!  The YouTube player is embedded across 10s of millions of websites.  More HD content than any other site on the net.  The average person spend 15 or more minutes on YouTube per day; and they choose to engage with the content(full attention).  Double check my #’s here: http://www.onlinemarketing-trends.com/2011/01/five-years-of-youtube-statistics-and.html

Video is Powerful!

Video content boats the highest CTR (click through rate) conversion rate than any other advertising content.  10-50x greater than the typical/mundane banner ad.  Consumers who watch video on websites are close to 70% more likely to make a purchase.  96% of online shoppers watch online video.  Here is a good one…According to comScore, 63% of total US internet users are reached by video ads, these consumers account for 83% of online sales!!!!!!!!  Check out research at http://www.comscore.com/

Is your Video out there?

Are you contributing to these statistics? Are you posting video? Are you engaging you customer? Do you have YouTube player embedded on your site?

Plan and simple; your business CAN NOT afford to be absent from this powerful medium.  Seeing is believing!  Video is powerful.  See my previous blogs about why the medium is more powerful than you traditional formats.

Make your impression through video from web commercials, corporate video, promotions, events, testimonials, product demonstration, tutorials … the list goes on.  Harness this powerful medium across all of your social platforms and embed in print advertisements/business cards through QR code technology.

About Skein Media:

Skein media is a video production/advertising & web design firm dedicated to small & medium sized businesses. Our talented staff is dedicated to expanding your brand further, faster and more effectively through the use of advertising’s most powerful medium; online video. Skein media operates as a Limited Liability Company out of Wilmington, Delaware.

http://skeinmedia.com/index.php

Cheers,

Evan Lober

Contact Skein Media for your video production & web design needs.