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Tagged ‘wilmington advertising‘

Video Testimonials

Branded Video Testimonials

 

Simple yet effective statistic; 90% of people trust pier evaluations where only 14% trust advertisements.  Many business owners have used testimonials as a form of marketing for years.  Testimonials are simply word of mouth.  Many websites offer written testimonials…great!  At Skein Media we provide small business owners affordable video and encourage branded testimonials.  Think of it as a disguised advertisement.   There is nothing dis-honest about it.  It is rather simple and much more effective than traditional text by combining sound, motion and emotion.

Big Companies using video testimonials

You may have noticed big brand using a form of testimonials in their national campaigns such as Ford and Lowes to name a few.

Video Word of Mouth

Let your customers sing your praises through video testimonials.  Simple. Effective. Word of Mouth.

Cheers,

Evan

About Skein Media:

Skein media is a video production/advertising & web design firm dedicated to small & medium sized businesses. Our talented staff is dedicated to expanding your brand further, faster and more effectively through the use of advertising’s most powerful medium; online video. Skein media operates as a Limited Liability Company out of Wilmington, Delaware.

Contact Skein Media for your video production & web design needs.

Sharing Content

Video Networking 

Sharing video content

Tonight  I attended a Delaware Marketing event about social media.  The event was great! It was geared to those who are seasoned veterans and to the new rookies of social media.   At the end of the day its real simple, social platforms are a must have for any SMB.  Social platforms are free and only require your sweat equity.  Learn to use social media properly to harness its true power.  Understand your audience and which platforms they are more likely to engage with.

Social: Video Platform

My take (non bias); social media is all about sharing content that is relevant to your business/services.  The best content you can share in this virtual world has to be video!  Text and imagery only do so much.  Video is the human element and is just as effective as the coveted face-2-face interaction.  If you decide to invest your time and money in video be sure to invest in quality productions.  Clean, well directed, well designed video is as important as a well organized/designed website.  Your video is a pure representation of your business/brand; make it professional.

Brand through Video

Final thought: Humanize your brand/business through video.

 

About Skein Media:

Skein media is a video production/ advertising & web design firm dedicated to small & medium sized businesses. Our talented staff is dedicated to expanding your brand further, faster and more effectively through the use of advertising’s most powerful medium; online video. Skein media operates as a Limited Liability Company out of Wilmington, Delaware.

 

Cheers,

Evan

Contact Skein Media for all your video production & web design needs.